Quality Assurance

Quality Assurance

Newage cables continuously review and improve the effectiveness of its quality management. The system in line with objectives of achieving higher productivity, uncompromising quality and maximum customer satisfaction.

Quality assurance is an integral part of the order processing which is maintained at every step of manufacturing. All quality assurance procedures are regularly audited by international standards organisations and routine testing is carried out according to standards

To ensure adequacy and effectiveness of the quality system, management review is carried out periodically. The Steering Committee undertakes the management review every quarter which compromises of the Chief Executive as its Chairman along with Marketing Managers, Technical Manager and Works Manager as its members

The decisions of this review are recorded and implemented by the concerned manager. The main purpose of the Quality Audit is to take necessary corrective action to eliminate action to eliminate deviations and further to improve the system

Quality Policy

The quality policy has defined and documented a customer-focused quality policy, which stresses to meet the customer’s requirements and expectations. The quality policy is displayed on the boards at an appropriate place.

All the employees are trained so that they become aware of the importance of meeting customer’s requirements and understand the quality policy and implement it at their level.

Our team of engineers is always available to assist and provide technical information to our customers and always ensure the satisfactory operation of our products. 

  1. We believe we can only prosper by producing quality products
  2. We ensure to produce the products that meet our customer’s requirements and expectations
  3. We commit to achieving accuracy, consistency and precision in our products
  4. We pledge to provide excellent services to our valued customers

Environmental Policy

At Newage, we are deeply committed to protecting the environment and ensuring sustainable development across all our operations. Our Environmental Policy goes beyond compliance with legal standards, embracing best practices to minimize our environmental impact. We optimize resource use, prevent pollution, and design sustainable products while continually improving our environmental performance through regular audits and assessments. We educate and train our employees on eco-friendly practices and engage with stakeholders to promote environmental awareness and collaboration. Our investment in innovative technologies underscores our dedication to eco-friendly solutions. Additionally, we take responsibility for our environmental impacts and actively work to remediate any damage. By integrating environmental sustainability into our business strategy, we aim to contribute to a greener future and uphold our corporate values.

HSE Policy

Being the leading and responsible member of the cable industry, Newage fully understands and recognizes the importance of health & safety of its employees and the requirement of environment conservation. Newage has a defined and established HSE policy which is strictly observed and implemented in its day to day operations, and reviewed and analyzed at regular intervals for continual improvement.

In addition to that, Newage also pledges to educate society for the improvement of overall health, safety and environment situation in Pakistan.


Newage cables is an energy-efficient company devoted to product quality using prime grade raw materials and 99.90% pure copper conductor. Every meter of cable manufactured is subject to stringent quality control tests to conform to international standards. Newage cables achieved the ISO 9001:2015 certificate for all its products. (cable and wires, aluminium rod, copper rod and PVC compound). This achievement underlines Newage cables commitment to professionalism.

Newage cables manufacturers products following national and international standards. Cables are Type Tested by following external laboratories;

  • BSI Product Services, UK
  • Warrington Fire Research Center Ltd, London
  • PCSIR Laboratory Lahore, Pakistan
  • HV & SC, Laboratory, Rawat, Pakistan
  • RTL, Faisalabad, Pakistan
  • BRE Global Limited, UK
  • Exova Warrington fire, UK
  • UET, Lahore, Pakistan
  • Veiki-VNL Electric Large Laboratories Ltd. Budapest Hungary